I am probably about to piss off a bunch of people.
So… Merry Christmas.
I keep seeing these advertisements… there is one for Home Depot – where this pathetic fellow wanders around the store with one of the sales folks looking for the perfect gift for his wife - first, unless his wife is a lesbian, he’s probably in the wrong store – anyway, he finally picks up a gift card and they both concur that this IS the perfect gift.
Macy’s has this online popup ad of a young, handsome couple hugging. She is holding up a Macy’s gift card. She looks extremely pleased.
Sorry people. I cannot fathom any reason to give any working* adult a gift card.
Even more RIDICULOUS is giving your spouse a gift card.
‘Here honey, please take some of OUR money and go shop at THIS store.’
‘I mean.. I love you so much… that I give you permission to spend this exact amount of money on yourself. Hope you can find something you like.’
‘What I am trying to say is I really don’t know that much about you, and I don’t really want to invest any effort or time learning anything about you.. but I want you to be happy, because our lives are so much easier when you are happy and clearly I don’t know how to make you happy, but I saw an advertisement that said you would be happy to have this little card.’
If you must buy a gift card – buy one from Target or Stop and Shop and give it to someone who needs it – to someone who is hungry or cold. And if you absolutely insist on buying your spouse a gift for the holiday – get a puppy… I mean really, who doesn’t love puppies.
* by ‘working’ I refer to being employed at a position which provides enough money to live by. There are many ‘working’ adults who don’t make enough to feed and clothe their families, despite their earnest efforts.